DARK.

 

WITTILY SOMBRE.

 

NOM*D IS THE RENOWNED NEW ZEALAND FASHION DESIGN BRAND ESTABLISHED BY MARGARITA AND CHRIS ROBERTSON WHICH ENJOYS A FIERCELEY LOYAL FOLLOWING.

 

DARK AND WITTILY SOMBRE, NOM*D HAS CREATED AN ICONIC IMAGE ON THE NEW ZEALAND FASHION LANDSCAPE.

 

THE LABEL'S DESIGNS, WHICH REFERENCE TRADITIONAL TAILORING AND USE REWORKED VINTAGE GARMENTS, ARE ANCHORED BY A UTILITARIAN APPROACH AND THE CONCEPT THAT CLOTHES MUST, ABOVE ALL ELSE, BE WEARABLE.

 

IN EVERY COLLECTION, NOM*D MAINTAINS ITS CREDIBILITY AS A LABEL UNAFFECTED BY TRENDS AND WHIMS, INSTEAD ADOPTING THE COOL, CONSIDERED GAZE OF THE FASHION OUTSIDER.

 

SINCE ITS INCEPTION IN 1986, NOM*D HAS BEEN AMONG A SMALL NUMBER OF DIRECTIONAL FASHION LABELS WHICH HAVE BEEN RESPONSIBLE FOR DEFINING THE STYLE THAT IS NOW REFERRED TO AS 'THE NEW ZEALAND LOOK'.

 

AS ONE OF THE GROUND-BREAKING NEW ZEALAND FOUR WHO SHOWED AT LONDON FASHION WEEK IN 1999, NOM*D FIRMLY ESTABLISHED THE DARK, INTELLECTUAL QUALITIES THAT ARE NOW SYNONYMOUS WITH NEW ZEALAND DESIGN.

 

IN PART, THE BRAND OWES ITS NOIR-ISH AESTHETIC TO DUNEDIN, A CITY SITUATED IN THE REMOTE, RUGGED SURROUNDINGS OF NEW ZEALAND'S SOUTH ISLAND WHERE NOM*D ARE STILL BASED TODAY.

 

A UNIVERSITY TOWN, WITH AN INTERNATIONAL REPUTATION FOR ITS ALTERNATIVE MUSIC SCENE, AND A PRETERNATURALLY GOTHIC ATMOSPHERE, THE CULTURE OF DUNEDIN PERMEATES THE MOOD OF ROBERTSON'S CLOTHES.

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