YOUR.

 

OWN.

 

PERSONAL.

 

UNIVERSE.

 

MAUREEN SOHN IS ONE OF AUSTRALIAN FASHIONS LEADING, YET RELATIVELY UNCELEBRATED, DESIGNERS WHO STARTED HER FIRST NICHE BRAND, D-ZUG, IN THE LATE 1980’S WHICH ATTRACTED A DEVOTED YET FIERCELY LOYAL FOLLOWING AMONG THOSE SEEKING INDEPENDENT, ALTERNATIVE AND EXPERIMENTAL DESIGN OUTSIDE THE MAINSTREAM REALM.

 

MM SӦHN WAS ESTABLISHED IN 2007 WITH A VISION TO CREATE ONE OF AUSTRALIA’S MOST INNOVATIVE KNITWEAR BRANDS.

 

MAUREEN’S WORK IS ROOTED IN AN AESTHETIC HONED OVER DECADES DESIGNING DISTINCTIVE WOVEN AND KNITWEAR GARMENTS. AFTER KNIT DEVELOPMENT, WHICH IS HER GUIDING PASSION, MAUREEN DEVOTES HERSELF TO THE EXPLORATION OF TECHNICAL CONSTRUCTION TECHNIQUES AND THE CREATION OF SHAPES AND PROPORTIONS RESULTING IN THE FINAL GARMENT DESIGN BEING FULLY INFORMED BY EACH KNITTED STRUCTURE THAT IS DEVELOPED.

 

A NEVER ENDING FASCINATION WITH THE VAST ARRAY OF TECHNIQUES AND PROCESSES THAT THE WORLD OF KNITWEAR ENCOMPASSES, FROM HAND KNITTING THROUGH TO THE TECHNOLOGY OF SEAMLESS WHOLE GARMENT KNITTING, ALLOWS MAUREEN TO CONSIDER HER WORK FROM THE CREATION OF UNIQUE GARMENTS IN A LIMITED SERIES OF STYLES, WITH A DEEP FOCUS ON UTILISING SUSTAINABLE MATERIALS AND PROCESSES.

 

EACH SEASON THE PRACTICE EXPLORES OPPORTUNITIES THAT HIGHLIGHT A CONTINUED INTEREST IN CREATING ENDURING DESIGN THAT EMBODIES THEIR APPROACH TO SUSTAINABLE DESIGN STRATEGIES IN ETHICAL PRODUCTION AND EMOTIONALLY DURABLE DESIGN.

 

THESE ARE THOUGHTFUL, MODERN CLOTHES THAT EXPRESS THE CONCEPTS OF EASE, COMFORT, TIMELESSNESS AND UTILITY. FUNCTIONAL DESIGNS INTENDED TO BE CONTEMPORARY CLASSICS TO BE WORN AND ENJOYED EVERY DAY.

 

THE STUDIOS INTEREST IN FASHION AND DESIGN ISN’T CAPRICIOUS, THEY ARE AWARE OF FASHION’S ABILITY TO INFLUENCE CULTURE AND CHALLENGE SOCIAL NORMS. MM SÖHN ARE NOT INTERESTED IN SIMPLY PRODUCING MORE CLOTHES, THERE IS ALREADY MORE THAN ENOUGH EXCESS SUPPLY WORLDWIDE.

 

MAUREEN SAYS “BY CREATING A WORLD OF INDIVIDUALITY THAT DISREGARDS THE MASSIFICATION AND GLOBALISATION OF TASTES, AND EMBODIES INDIVIDUALITY, NOT FROM EXCLUSIVITY BUT FROM UNIQUENESS, WE WISH TO ENABLE THE WEARER TO CHOOSE CLOTHING THAT IS A VISUAL REPRESENTATION OF THEIR VALUES AND REFLECTS THEIR OWN CORE BELIEFS ABOUT WHO AND HOW THEY ARE, WHILST ACKNOWLEDGING THAT EACH INDIVIDUAL’S EXPERIENCE INFORMS THEIR OWN PERSONAL UNIVERSE”. 

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